With the ISA deadline fast approaching, The House Crowd recently surveyed 2,000 UK consumers about their savings goals and their awareness of different ISA products currently on the market.

Here are a few of the key findings:

How much money do you plan to save in the next 12 months?

Amount Total 18-24 25-34 35-44 45-54 55-64 65+
£0 14 % 7 % 9 % 14 % 17 % 22 % 17 %
£0 – £500 23 % 27 % 24 % 19 % 27 % 21 % 22 %
£500 – £1,000 20 % 29 % 17 % 23 % 19 % 19 % 16 %
£1,000 – £5,000 26 % 18 % 25 % 30 % 24 % 28 % 29 %
£5,000 – £20,000 14 % 16 % 21 % 13 % 12 % 9 % 14 %
£20,000+ 2 % 4 % 4 % 2 % 1 % 2 % 1 %
Average £3,257.40 £3,631.10 £4,382.70 £3,164.00 £2,740.10 £2,519.30 £3,014.60

 

Do you know what an ISA is?

Answer Total 18-24 25-34 35-44 45-54 55-64 65+
Yes

 

85% 76 % 83 % 81 % 85 % 93 % 94 %
No 15% 24 % 17 % 19 % 15 % 7 % 6 %

 

Do you know what an IFISA is?

Answer Total 18-24 25-34 35-44 45-54 55-64 65+
Yes  13% 17 % 21 % 13 % 7 % 9 % 11 %
No 87% 83 % 79 % 87 % 93 % 91 % 89 %

 

Do you know when the ISA investment deadline is?

Answer Total 18-24 25-34 35-44 45-54 55-64 65+
Yes 38% 33 % 33 % 37 % 37 % 45 % 45 %
No 62% 67 % 67 % 63 % 63 % 55 % 55 %

 

Do you know the difference between a Cash ISA, Stocks and Shares ISA, and an Innovative Finance ISA?

Answer Total 18-24 25-34 35-44 45-54 55-64 65+
Yes 31% 34 % 34 % 28 % 21 % 33 % 37 %
No 69% 66 % 66 % 72 % 79 % 67 % 63 %

 

To request the full data, please contact [email protected]

Still looking for the right ISA option for you?

Learn more about The House Crowd’s Innovative Finance ISA.

*Capital at risk and rates are not guaranteed. Please read our important information page and risk warning before investing.