What Makes The House Crowd Different?
Property crowdfunding is a fast growing industry within the investment and savings sector. Inspired by our model and our success as the first property crowdfunding platform in the world, many imitators have emerged to challenge the crown.
Yet, despite the increasingly competitive industry, we continue to be the best crowdfunding platform of all (officially!) So what’s the secret to our success?
Most people will tell you that the way to differentiate yourself within your market is simply to be different. But any old idiot can be different – you’ve got to back up your uniqueness with solid foundations.
We stand out from the crowd because we are expert at what we do and we do it with complete transparency. Investors appreciate the low minimum invest level, investment security is high, and the opportunities for diversification within the asset class are excellent.
Besides all that, we still have to provide a compelling reason for people to get behind us. And that is precisely what The House Crowd has done.
The First And Still The Best
We have always defined ourselves as original thought-leaders. Because we were the first property crowdfunding platform, it goes without saying that we know a good deal of everything there is to know about the industry – after all, we invented it. But, moreover, we are at the forefront when it comes to anticipating, identifying, and reacting to changing circumstances to ensure we meet investors’ needs.
Frazer: The Face of The House Crowd
Besides our obvious expertise, there is also a recognisable face at the forefront of The House Crowd as a brand. That face, of course, is Frazer. It is Frazer’s vision that gave birth to the property crowdfunding model, and his story is one that is as human as it is inspirational.
From his Manchester rave culture adolescence, to his career as a music lawyer, through to a range of entrepreneurial projects, and the eventual dawning of property crowdfunding, Frazer has lived a varied and vibrant life.
The hard work, skills, and knowledge it took him to get The House Crowd off the ground, legally permissible, and into the public eye are a testament to the power of labour and perseverance. To know that there is a man who has a lifelong passion for entrepreneurial spirit is an appealing and assuring concept for people searching for the right hands into which to trust their investment.
Hard work and skills may have been what got The House Crowd off the ground, but part of Frazer’s continued popularity is his honest and sometimes forthright way of communicating. He is a character who has always questioned the status quo, famously leaving his glamorous career in law after being told that ‘love is not a word lawyers use’ by his boss. Never afraid to swim against the tide, it’s both Frazer’s boldness and his intuition for what works that breed confidence from others.
By equal measure, he owns up to his investment mistakes; he shares and clearly articulates how he endeavours not to make the same mistake again. These are rare qualities in most leaders.
Swimming Against The Tide
It is Frazer’s questioning of the status quo that has fed the originality of The House Crowd’s manifesto.
The company has always been about democratising property investment, opening the doors to people from all walks of life. Regardless of how much or how little somebody has to invest, our policy has always been the same: we treat everyone with the same openness, attention, and we care for their money as if it were our own.
Our honesty and transparency differentiate us from the faceless competition, who despite adopting our innovative model, still slump through the dark ages when it comes to their attitude to investors. To us, our investors are all equal, and are welcomed in as though we were a family (if that’s not too trite an analogy).
These are the reasons we are different, and the reasons why we continue to lead the way in the property crowdfunding space. As we continue to grow and evolve our model with the changing shape of property in this era of uncertainty, we are adamant that we will never let go of these factors which make us so unique and special. We hope you will join us on the journey.